| 9:00 am
Meet face-to-face with the creators and
marketers of branded entertainment and hear their insights into what survives
and what thrives as content grows up and learns to generate results. This panel
include case studies from M&Ms, Nike U.S., Covad VoIP service, and American
Right Think Inc.
Group Director, Creative Direction
President & Co-Founder
Chokolat / Taxi
Director of New Content
Integrated Services Business Manager
There's no doubt that in the past 5 years the web has continued to evolve.
and xml) have been around for many years, Google's innovative use of these
in maps and gmail has inspired a new breed of social networks and interactive
web services. This discussion brings together various
differentiated perspectives to help demystify
the buzzword "web2.0".
Michael O'Connor Clarke
What are the ins and outs of negotiating rights
with investors, broadcasters, telcos, aggregators,
distributors and co-producers?
VP of Licensing, the Americas
Co-Founder / Head of Television
Supervising Producer, Interactive
Kelly Lynne Ashton
Storage media, communication lines and computers
do not differentiate one byte from another.
Every form of media we know (audio, video,images,
text, etc.) faces similar issues with regard
to copyright. Considering that
the music industry has long been at the front
lines of this battle, what positive elements
can we glean from their efforts and experience.
After many years of experimentation, invention,
education and litigation; what successful
models have emerged or currently proving
MODERATED BY: PANEL:
Senior VP Digital Development & Distribution
Director of New Media & Marketing
How are Canadian mobile operators expanding
their roster of products and services to adapt
to the growing potential for on-the-move rich
media broadband entertainment? Will the market
grow quickly enough to support the demands
for growth? What types of services will convince
users to increase their spend on small screen
Co-Founder / Chief Creative Officer
Director,Business Development, Consumer
Manager, Digital Business Development-Marketing
Advertisers have long been key media
innovators, finding newer and better
ways of reaching their intended target
audiences. What are their most effective
strategies today? Are advertisers becoming
the new distributors? How will the
relationships between content producers,
distributors and advertisers evolve?
Director, Habitat Canadian Film Centre
VP, Internet Strategy
Director, Business Development
The process of developing content
products and services involves careful risk
Will there be a large enough
market willing to contribute the time and
money necessary to pay
back the investment?
This panel examines and discusses the most
current trends for mobile,
console and online
Sr. Vice President, Broadcast
comScore Media Metrix Canada
Director, Canadian Market Strategies
Project Co-Director & Principal Co-Investigator
Canadian Internet Project
2006 is slated to be the year of video online.
Vodcasting (video podcasting) is currently
forefront of the medium and seems to be playing
a central role in democratizing
the creation and distribution of video content.
But with millions of new content creators
and distributors, will the marketplace become
too highly fragmented for sustainable
? Will syndication become a highly effective
point-to-point delivery strategy? Who
will the new tastemakers be and how will they
collect their due?
CundariSFP / Singer.to