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FRIDAY MARCH 31ST
NOTE: AGENDA IS SUBJECT TO CHANGE.
8:00 am

BREAKFAST BUFFET - MAIN AUDITORIUM

9:00 am

Main Auditorium

Branded Entertainment - R U 4 Real?

Meet face-to-face with the creators and marketers of branded entertainment and hear their insights into what survives and what thrives as content grows up and learns to generate results. This panel will include case studies from M&Ms, Nike U.S., Covad VoIP service, and American Express.

MODERATED BY:
Wendy Walters
President
Right Think Inc.

PANEL:
Dave Sylvestre
Group Director, Creative Direction
Organic

Jeff Spriet
President & Co-Founder
Chokolat / Taxi

Shawn Zupp
Director of New Content
BBDO Worldwide

Robert Armour
Integrated Services Business Manager
Corus Entertainment

Presented by:

CR2

Web 2.oh! A Web Renaissance?

There's no doubt that in the past 5 years the web has continued to evolve. Although methods of remote scripting like AJAX (asynchronous javascript and xml) have been around for many years, Google's innovative use of these methods in maps and gmail has inspired a new breed of social networks and interactive web services. This discussion brings together various differentiated perspectives to help demystify the buzzword "web2.0".

MODERATED BY:
Michael O'Connor Clarke
Marqui

PANEL:
Albert Lai
CEO
Bubbleshare

James Walker
Co-Founder
Bryght

Brent Ashley
Consultant
AshleyIT

Salim Ismail
Co-Founder
PubSub

CR3

It's What You Don't Know: What Producers Should Know About Rights

What are the ins and outs of negotiating rights with investors, broadcasters, telcos, aggregators, publishers, distributors and co-producers?

MODERATED BY:
Mark Bishop
President
marblemedia

PANEL:
Mark Northwood
VP of Licensing, the Americas
Nelvana

Jeff Fino
Co-Founder / Head of Television
Wild Brain

Richard Kanee
Supervising Producer, Interactive
CHUM Television

Kelly Lynne Ashton
Media Consultant
Cygnet Productions Inc.

Presented by:

10:10 am

COFFEE & TEA NETWORKING BREAK SPONSORED BY:

10:30am

What Can We Learn from the Music Industry

Storage media, communication lines and computers do not differentiate one byte from another. Every form of media we know (audio, video,images, text, etc.) faces similar issues with regard to copyright. Considering that the music industry has long been at the front lines of this battle, what positive elements can we glean from their efforts and experience. After many years of experimentation, invention, education and litigation; what successful models have emerged or currently proving themselves.

MODERATED BY:
Ted Cohen
Senior VP Digital Development & Distribution
EMI Music

PANEL:
Jim Griffin
Managing Director
OneHouse LLC

Joe Kennedy
CEO
Pandora.com

Alastair Mitchell
CEO
Puretracks Inc.

Tara Luft
Director of New Media & Marketing
Maple Music

Presented by:

Wireless and the Future of the Entertainment Business

How are Canadian mobile operators expanding their roster of products and services to adapt to the growing potential for on-the-move rich media broadband entertainment? Will the market grow quickly enough to support the demands for growth? What types of services will convince users to increase their spend on small screen mobile experiences?


MODERATED BY:

Raja Khanna
Co-Founder / Chief Creative Officer
QuickPlay Media

PANEL:
Andy Wright
Director,Business Development, Consumer Wireless Services
Bell Mobility

Giulia Arena
Director,Product Development
Rogers Wireless

Jason Offet
Client Director
Nokia Canada

Charlie Millar
Manager, Digital Business Development-Marketing
Warner Music Canada

 

What's Clicking? The Evolution of Interactive Advertising

Advertisers have long been key media innovators, finding newer and better ways of reaching their intended target audiences. What are their most effective strategies today? Are advertisers becoming the new distributors? How will the relationships between content producers, distributors and advertisers evolve?

MODERATED BY:
Ana Serrano
Director, Habitat Canadian Film Centre
H@bitat

PANEL:
Shawn Hall
Director
Starcom Mediavest

Bill Sweetman
VP, Internet Strategy
MacLaren McCann

Darren Herman
Co-Founder
IGA Worldwide

Frank Duyvelshoff
Director, Business Development
Corus Interactive

 

12:00 pm

Main Auditorium

LUNCH
Consumer Market Trends: the Idiosyncrasies of Canadian Marketplace

The process of developing content products and services involves careful risk assessments.
Will there be a large enough market willing to contribute the time and money necessary to pay
back the investment? This panel examines and discusses the most current trends for mobile,
console and online interactive platforms.

MODERATED BY:
Steve Billinger
Sr. Vice President, Broadcast
Cookie Jar

PANEL:
Brent Bernie
President
comScore Media Metrix Canada

Jeff Leiper
Director, Canadian Market Strategies
Yankee Group

Alan Sawyer

Strategy Consultant
IBM Canada

Charles Zamaria
Project Co-Director & Principal Co-Investigator
Canadian Internet Project

 

1:30pm

Sex, Lies and Podcasts

2006 is slated to be the year of video online. Vodcasting (video podcasting) is currently at the
forefront of the medium and seems to be playing a central role in democratizing
the creation and distribution of video content. But with millions of new content creators
and distributors, will the marketplace become too highly fragmented for sustainable
revenue models ? Will syndication become a highly effective point-to-point delivery strategy? Who
will the new tastemakers be and how will they collect their due?

MODERATED BY :
Eli Singer
Strategist
CundariSFP / Singer.to

PANEL:
Andrew Baron
Co-Founder
Rocketboom

Brian McKechnie
Co-Founder
commandN

Steve Pratt
Director
CBC Radio3

Nikhil Hasija
CEO
BlastPodcast

 

2:45 pm

Keynote Wrap Panel: The Multi-Platform Value Chain

An ad hoc panel of comprised speakers and delegates will attempt to decode
the key messages from iSummit 2006 and present them through
the prism of their particular fields of knowledge.

PANEL:
TBA

Presented by:

4:00 pm

EVENT ENDS

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